Which plan should I pick?
Pick the plan by how many products you need to track at once and how fresh you want the updates. Every paid plan includes the same full analysis and competitor monitoring, so the tiers differ mainly on capacity (active projects, competitors per project, and refresh cadence), not on features. Most customers are a great fit for Pro.
| Starter | Pro | Scale | |
|---|---|---|---|
| Monthly price | $39 per month | $59 per month | $99 per month |
| Annual price | $348 per year | $528 per year | $888 per year |
| Active projects | 3 | 6 | 10 |
| New projects per year | 5 | 15 | 30 |
| Competitors per project | Up to 10 | Up to 15 | Up to 15 |
| Analysis runs per rolling 30 days | 3 | 4 | 5 |
| Competitive Brief | Every 2 weeks | Weekly | Weekly |
| Seats included | 1 | 1 | 3 (extra seats available) |
A quick guide:
- Starter is for tracking a handful of products on your own, a good fit if you watch one or two competitive sets and don't need weekly updates.
- Pro is the plan we recommend for most customers: agencies, startups, and businesses tracking several products. You get more active projects and weekly (rather than biweekly) briefs.
- Scale has the most projects, competitors, and reach of any plan, and it adds seats so several people can share one workspace. Choose it when you track the most products or want a team collaborating in one account, common for in-house teams and agencies serving multiple clients.
You can change plans any time. See how to change plans and when to upgrade.
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