Free Competitor Analysis Tools & Templates

Available tools

Choose a tool below. Each template page includes a copy-ready framework you can use right away, plus the option to have Competely generate a populated version for your specific competitors.

• Competitive analysis template - a 7-section framework for structuring a competitive analysis
• SWOT analysis template - a 4-quadrant SWOT framework for competitive strategy
• Sales battlecard template - a structured battlecard for sales and GTM teams
• Competitor finder - the 5-method playbook for identifying your real competitors, plus a waitlist for the automatic finder

Which tool should you use?

Start from the job in front of you. If you need a repeatable structure for comparing several competitors at once, use the competitive analysis template. If you are distilling a single competitor into a strategic summary, use the SWOT template. If you are arming a sales team to win deals against a specific rival, use the battlecard template. If you are not yet sure who your competitors really are, start with the competitor finder.

• Comparing several competitors side by side - competitive analysis template
• Summarizing one competitor strategically - SWOT analysis template
• Handling a competitor in live sales deals - sales battlecard template
• Working out who your competitors actually are - competitor finder

From a template to an automated analysis

A template gives you the structure, but the work is still filling it in for every competitor: visiting each site, reading reviews, checking pricing pages, and keeping all of it current. That manual upkeep is where most competitive analyses stall and go stale.

Competely runs that work for you. It reads each competitor's public website and review profile, extracts the facts into the same structured dimensions these templates use, cites its sources, and produces a finished analysis in 15 to 45 minutes. It then keeps watching your competitors and emails you a brief when something meaningful changes, so the analysis stays current without a manual refresh. Use the templates to learn the structure, then generate it automatically once the manual version gets repetitive.

Frequently asked questions

Are these templates really free?

Yes. The frameworks on each page are free to copy and use, with no signup required. Generating a fully populated analysis for your specific competitors requires a Competely account.

Do I need an account to use the templates?

No. The competitive analysis, SWOT, and battlecard templates can be copied straight from the page without signing up. You only need a Competely account if you want the analysis generated and kept up to date automatically.

How is Competely different from using a template manually?

A template gives you the structure; Competely fills it in. Competely reads your competitors' websites, gathers data across 100+ data points, and produces a structured, cited analysis in minutes rather than the hours or days a manual fill-in takes.

Can I use these templates for any industry?

Yes. The frameworks are industry-agnostic and work for B2B SaaS, ecommerce, services, and consumer products. The dimensions they cover (positioning, pricing visibility, features, audience, strengths, and weaknesses) apply to any competitive market.

How are these tools different from the guides?

The tools are ready-to-use templates you copy and apply right away. The [competitor analysis guides](/guides) are longer how-to articles that explain the methods in depth, including how to run competitor analysis with AI assistants like ChatGPT and Perplexity. Use a tool when you want to act now; read a guide when you want to learn the approach.

Related

• Competitor analysis guides
• Competitor analysis tools compared