Competitive intelligence tool
A competitive intelligence tool you can actually use today
Understand your competitors in minutes with a structured, sourced analysis, then get a brief when one of them changes. No demo, no sales call.
A competitive intelligence (CI) tool gathers and structures information about your competitors so you can make better decisions. Competely is a self-serve CI tool built for SMBs and teams that do their own research: enter your product and competitors and get a structured analysis across eight dimensions (product, pricing, messaging, audience, features, SWOT, and more) with every data point sourced and cited, in minutes. Monitoring is included on every paid plan, so you get a brief when a competitor changes pricing, ships a feature, or shifts messaging. Pricing is published from $39/mo.
Last updated: June 18, 2026
What a competitive intelligence tool does
Competitive intelligence is the work of understanding your competitors: who they are, what they sell, how they price, how they position themselves, and how that changes over time. A CI tool does that work for you instead of leaving it to scattered tabs, half-finished spreadsheets, and one-off ChatGPT or deep-research prompts.
The two failure modes a good CI tool fixes: research that is too shallow (a quick look that misses pricing or positioning shifts) and research that quietly goes stale (a snapshot you did once and never looked at again). Competely gives you a structured schema for depth, and monitoring that emails you when a competitor changes, so you find out instead of working from an outdated picture.
How Competely works
You tell Competely your product and the competitors you want to analyze. It analyzes each one across a fixed eight-dimension schema, more than 100 data points covering product, pricing, messaging, audience, features, strengths and weaknesses, and a SWOT, and cites a source for each finding so you can trust and check it.
Because the schema is fixed, every competitor is analyzed the same way, so the output is comparable across competitors and consistent from run to run, unlike ad hoc prompting where the result depends on how you asked.
- A structured report across 8 dimensions and 100+ data points.
- Every data point cited, so the analysis is verifiable, not a black box.
- Monitoring and email briefs included, so you hear about competitor changes.
- Self-serve and transparent: see the price, sign up, and run it yourself.
Competely vs AI deep research and agents
AI deep-research modes (ChatGPT, Claude, Perplexity, and Gemini) and agentic tools (Claude Code, Claude Cowork) can produce a strong one-time competitor write-up: they read many pages and cite their sources. Where they fall short for ongoing competitive intelligence is structure and continuity. Each run is a fresh prose answer whose shape and coverage drift, sources tend to sit in a list at the end rather than on every data point, and nothing watches your competitors between runs unless you build and babysit it yourself. Their scheduling features are capped and re-run a free-text prompt, not a fixed comparison schema.
Competely is built for that job: the same eight-dimension schema every time, so competitors line up side by side and you can spot what changed; a source on every data point; monitoring that emails your team a brief when a competitor moves; and no prompt engineering or setup. Use deep research for a one-off deep dive; use Competely when you need it structured, sourced, and watched over time.
Why teams pick Competely over doing it manually
Most teams that try a CI tool were previously doing competitive research by hand or with a general AI assistant. That works for a quick look, but it is slow, inconsistent, and easy to forget to revisit. The table below is the honest comparison against those alternatives, which are what our customers actually use, rather than against enterprise platforms aimed at a different buyer.
Competely vs doing competitive intelligence yourself
| Competely | Manual research / AI chat and deep research | |
|---|---|---|
| Time to a full picture | Minutes | Hours to days of digging |
| Depth | 8 dimensions, 100+ data points | Ad hoc, whatever you remember to check |
| Sources | Every data point cited | You assemble and verify them yourself |
| Keeping up with changes | Monitoring emails you a brief when a competitor changes | You have to remember to check again |
| Consistency | Same structured schema every time | Varies by prompt, effort, and who did it |
| Cost | Self-serve, from $39/mo | Your time (plus a general AI subscription) |
Competely details from the product (8-dimension schema, 100+ data points, sources cited, monitoring on every paid plan). The comparison is against the alternatives our customers actually use: manual research, general-purpose AI chat, and deep-research modes.
Competely pricing
| Plan | Price | Best for |
|---|---|---|
| Starter | $39/moor $348/yr | Essential competitive intelligence |
| Pro | $59/moor $528/yr | More projects, weekly monitoring |
| Scale | $99/moor $888/yr | Maximum projects, with seats for your team |
Transparent, self-serve pricing. No demo or sales call required. Cancel anytime.
Frequently asked questions
- What is a competitive intelligence tool?
- A competitive intelligence tool gathers and structures information about your competitors (product, pricing, messaging, positioning, and changes over time) so you can make better decisions. Competely is a self-serve CI tool that produces a structured, sourced analysis in minutes and includes monitoring that emails you when a competitor changes.
- How is Competely different from ChatGPT, Claude, or AI deep research?
- Those tools, including their deep-research modes (ChatGPT, Claude, Perplexity, Gemini), write a strong one-time answer, but as prose that varies from run to run, with sources usually listed at the end rather than on every claim, and their scheduling, where it exists, just re-runs a free-text prompt rather than tracking a fixed set of facts. Competely uses a fixed eight-dimension schema across 100+ data points, cites every finding, and includes monitoring that emails you when a competitor changes, so the result is consistent, comparable, and sourced, not a one-off answer you re-run by hand.
- How much does a competitive intelligence tool cost?
- Competely publishes its pricing: plans from $39/mo, billed monthly or yearly, self-serve, cancel anytime. Many enterprise CI platforms do not publish pricing and require a demo; Competely does not.
- Do I need a demo to get started?
- No. Competely is fully self-serve. You can see the price, sign up, and run your first competitor analysis in minutes without talking to sales.
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Comparisons on this page are based on publicly available information and may have changed since it was last updated. Product names, logos, and trademarks are the property of their respective owners. Competely is independent and is not affiliated with, endorsed by, or sponsored by any other company mentioned.