Why is one competitor missing data?

If most of your analysis looks healthy but one competitor's column is empty or generic, the cause is almost always one of three things.

1. The site blocks automated access. Some companies (often large brands) actively block automated readers. We get little or nothing from their pages. If this affects a key competitor, try replacing them with a similar company that has a more accessible site.
2. The URL doesn't exist or no longer works. This sometimes happens when a suggested competitor no longer operates or has rebranded. Click the source link on any data point. If it 404s or the company doesn't look real, drop the competitor.
3. The site is very thin. Early-stage companies, single-page sites, and login-gated apps don't give the analysis much to work with.

To fix:

• Remove the competitor from step 2 Competitors and either add a different one, or leave the slot empty if no better rival fits. See how do I add or remove competitors?.
• Select Reanalyze in step 3 Analysis to run a fresh analysis with the updated list. See how do I re-run an analysis?.

If you're sure the URL is correct and the site is public, contact us with the project link and which competitor is missing.