How are competitors suggested?

After you enter your product URL (or a short description) in step 1 You, Competely searches the web for companies that match your category and audience, then presents a list of suggested competitors in step 2 Competitors.

A few things to know:

• The suggestions are a starting point. Keep the ones that actually compete with you and remove the rest.
• You can add your own at any time. The suggestions don't lock you in.
• Sometimes a suggestion is irrelevant to your market, or a company that no longer operates. Drop those and replace them with real competitors you know.
• If you entered a URL in step 1, the suggestions are based on your actual product pages, which gives more data and better results. If you used a text description instead, the more specific it is, the better the suggestions. See tips for a sharper analysis.

To edit the list after the analysis runs, see how do I add or remove competitors?.