Analysis vs Monitoring

They're two sides of the same project. An analysis is the side-by-side comparison you run on demand: you pick your product and competitors, Competely researches them, and you get a comparison you can read, share, and export. You re-run it whenever you want an up-to-date picture.

Monitoring runs on a schedule in the background. Between analyses, Competely watches your competitors for changes and emails you a short brief with the key moves, risks, and opportunities, so you don't have to re-run an analysis just to stay current.

Every project has both: the analysis is the deep snapshot, monitoring is the ongoing watch. You control how often monitoring runs, or turn it off, from the Monitoring step of your project.